Capabilities
"Where message and media converge." It's more than a slogan, it's the way we think about media management. Simply stated, it means that your brand's message should be supported and enhanced by ALL of your media and marketing efforts.
Traditional media isn't just changing, it's undergoing a metamorphosis. Cookie-cutter campaigns simply won't work in today's fragmented media world. When you launch a new campaign, there should be a true convergence of services.
Our job is to determine how to make your message resonate with consumers who are inundated with advertising virtually every minute of every day. TV, radio, out-of-home, print and interactive must all work together like the parts of an engine to make sure your message is staying on track and moving forward.
TV
Tivos and DVRs have made it a lot easier to avoid TV commercials. More and more viewers now download their favorite programs in order to watch them at their convenience. It's called time-shifting. We'll show you how to break through and creatively reach that target audience most receptive to seeing television advertising.
Radio
More people are tuning out radio stations by tuning into satellite radio or listening to music on their iPods. In order to survive in this new climate, your radio buys have to be clever, innovative and targeted. We'll create radio strategies that enhance your message, and we'll work with radio partners to get compelling added-value promotions.
Many industry pundits are predicting that newspapers will soon be a thing of the past. But until those printing presses come to a halt, there is still value in running print campaigns to reach a specific geography or a demographically targeted audience. We'll identify the publications your customers are reading, show you how to make sure your ad pops, and offer ways to extend your reach with supporting media - both traditional and non-traditional.
Out of Home
Out of Home encompasses traditional media such as billboards and movie screen advertising, but these days ads can be placed virtually anywhere there is a square inch of unused space - on land, on sea, or in the airwaves. How do you compete with big-name advertisers who can afford mile-high billboards and subway station takeovers? We can show you how to get noticed using out-of-the-box solutions. [Hint: bigger is not always better.]
New Media
New Media has been described as an insatiable monster gobbling up all other media in its way. Blogs, social networks, mobile marketing, text messaging, and podcasts - to name a few - are all part of this new interactive frontier where consumers want a hand in creating their own media experiences. Advertisers who don't engage in this new media dialogue will be left behind. Today's consumer-centric world demands new media strategies. We will create the strategies that fit your unique marketing goals.