History
Yellin/McCarron has been creating successful media strategies for clients in the fields of health care, finance, retail, entertainment, advocacy, and politics for more than 25 years. Originally incorporated as Harriet Yellin, Inc. in 1978, we earned a national reputation for expertise in the field of political advertising and amassed an impressive list of national and local clients. In the late 80's, we became Yellin Media and began to branch out beyond political advertising, winning assignments from corporate clients like Converse and AT&T, and providing freelance media buying for retailers such as TJ Maxx and Just for Feet. In 1995, the name was changed to Yellin/McCarron when Patti McCarron took over the day-to-day operations and sole ownership of the firm.
Today, Yellin/McCarron is evolving once again by adding client services that reflect the changes taking place in the advertising industry. Our new interactive division, Fort Point Media, specializes in developing non-traditional media initiatives and marketing strategies for new and existing clients - from creating text-messaging programs to building online communities, to planning and purchasing online advertising.