Yellin/McCarron Team
Yellin/McCarron is small, by design, with an onsite staff of five and a powerhouse roster of portfolio professionals - senior-level media planners and buyers who have years of experience with some of the country's largest agencies. As such, we are a nimble shop with the flexibility to respond to the needs of our clients quickly and efficiently. Our hands-on approach isn't a gimmick, it's how we operate to ensure the needs of our clients are met.
The Yellin/McCarron team is made up of smart, ambitious, sometimes quirky professionals in their 20s, 30s, 40s and 50s. As members of the Y/M team, we wear many hats. We depend on and learn from each other. We share knowledge and philosophies. And pizza on Thursdays. Here's a snapshot of the Y/M team:
Patricia McCarron, President
Patti began her advertising career more than 30 years ago as a political media buyer. She became Vice President of Yellin Media in 1987, and has been President of Yellin/McCarron since 1995. In addition to running the day-to-day operations of the firm, Patti also oversees planning and buying for all clients. She takes great pleasure in regaling the staff with stories about her hippie days.
Philosophy: Do one thing every day that scares you. - Eleanor Roosevelt
Pamela Berry, Account Director/New Media
Pamela is the most recent addition to the Y/M team coming from Blue Man Group's press and marketing department (no, she is not blue). In addition to her role as Account Director for Blue Man Group, Pamela is also New Media Specialist, with responsibility for creating online marketing strategies for existing Y/M clients and new clients of Fort Point Media, Y/M's interactive division.
What's shuffling in your iPod? The Kooks, Band of Horses and Lauren Hill.
Favorite place to get pizza: Flatbread Company in Amesbury
Childhood ambition: To play wide-receiver for the Philadelphia Eagles
Robyn Crickett, Account Coordinator
Robyn, the newest member of the Y/M team, comes from a varied background in hospitality, restaurant, realty, and marketing. In her role as Account Coordinator, Robyn runs weekly staff meetings, assists Y/M's media buyers and planners, handles trade tickets, creates conference reports, and implements client promotions. Robyn's other passions include music, movies, travel, marine biology and playing with her nieces and nephews. As a volunteer with the New England Aquarium, her favorite chore is feeding the penguins.
Who is always playing on your iPod? Nirvana, Brand New, No Doubt, Silverchair, The Killers & Tom Petty
What movies can you recite word for word? Stand By Me, Cruel Intentions, Reality Bites, Empire Records, All of the Harry Potter movies, American Psycho, and Mean Girls.
Philosophy: Dream as if you will live forever, live as if you will die today. - James Dean
Matt DeFusco, Production/Traffic Manager
Matt has worn many hats during his 5-year tenure at Yellin/McCarron, from reception to bookkeeping, and now production and traffic. Matt has also provided the office with dry sarcasm as well a youthfully positive, yet skeptical perspective of the world. Outside of the office, Matt's first love is music; he is a drummer as well as a hip hop and reggae engineer/producer with a degree in Audio Production from the New England Institute of Art.
Favorite TV Show: The Sopranos
Four albums you would bring to a deserted island: Sublime's "40 oz. to Freedom," Pantera's "Vulgar Display of Power," Pink Floyd's "Dark Side of the Moon," and Aesop Rock's "Float."
Childhood Ambition: to be a ninja
Marybeth Maercklein, Media Specialist
After years of developing and executing media plans for agencies like Ogilvy & Mather and Arnold Worldwide, Marybeth took time out to start a family. Now, with three children, a husband, and a chocolate lab to answer to, she escapes through her work as media planner and buyer on the Blue Man Group/Boston account. One of Marybeth's favorite pastimes is attending her son's hockey games. She also loves to cook, EAT and plan parties.
Philosophy: It's not giving back, it's giving forward.
Terry Morrissey, Controller
Terry joined Yellin/McCarron in October, 2005 as a media rookie, and spent two years learning about the business as a print buyer and account manager. He was promoted to Controller in January, 2008 with responsibility for all company financial decisions. Prior to joining Yellin/McCarron, Terry worked as a musician and producer, was Vice President of a high-end consumer electronics retailer, and has owned and operated a retail clothing chain. Terry is an avid outdoorsman and enjoys walking, bicycling, skiing, camping and hiking. An experienced mountain climber, he has peak-bagged 34 of the 48 4,000-footers in New Hampshire.
Donna Pearlstein, Media Planner/Buyer
Donna is one of Yellin/McCarron's "portfolio professionals," with responsibility for broadcast planning and buying for a number of Y/M accounts, including Neighborhood Health Plan, Jordan Hospital, and MassEquality. Donna worked at both HHCC and Arnold during the '80's and 90's, leaving to become a freelancer twelve years ago.
When she isn't negotiating broadcast campaigns, Donna can be found chaffeuring her children to soccer fields throughout Metrowest Boston, meeting friends for coffee, reading a best seller or taking care of her "baby", a Westie named Freddie. Born and raised in the South, she still uses the occasion "ya'll" and will never drive a "cah".
Mari Hall Weldon, Account Manager/Media Buyer
Mari began her media career over 14 years ago at Arnold Advertising,
one of the country's largest agencies. She rose quickly through the
ranks by combining strategic thinking with an unparalleled work ethic.
Mari comes to Yellin/McCarron with both consumer and